SEO Keywords in Headlines – Just How Vital Are They?
Here’s a quick SEO copywriting tip involving headlines.
In the headline you obviously need the SEO keywords because that is what they’re already tuned to and looking for, but then you want to intrigue the reader further.
When you type in a keyword into a search engine, you quickly scan over the page. You don’t read it word for word. Whatever grabs your attention will win. Read more
Optimize Your Website – Easy As 1, 2, 3
Optimize Your Website – Easy As 1, 2, 3
By Lisa M. Francis
Imagine opening up a small store front on a busy street with no obvious front door, no signs – nothing to indicate you are open for business, nothing to attract passersby to walk inside. All around you other businesses have bright flashing lights, colourful signs and inviting window displays. It would be no surprise if this innocuous business attracted no new customers. Having a website without the most basic optimization is really no different. Even though your virtual store front is in front of thousands of potential customers – you need to get their attention before they walk inside, or click on your site. Read more
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